Contrary to popular belief, Millennials aren’t lazy, they’re just different.

They grew up with social media, a sense of FOMO, and valuing experiences over tangible objects. It’s estimated that by 2020 Millennials will makeup 50% of the workforce, and companies need to start adjusting to embrace the Millennial mindset. With lessons such as Communicating the WHY, Lead Don’t Manage, and Top Engagement Factors you’ll learn how millennials think, what they value within the workplace, and how to attract and retain the millennial workforce.

Course curriculum

  • 1
    Getting Started
    • How to Get the Most Out of This Series
  • 2
    How to Attract, Engage, Grow, and Retain
    • Defining and Understanding Millennials
    • 5 Points of Attraction
    • Communicating the WHY
    • Understanding Millennial Motivation
    • Harnessing Optimism and FOMO for Your Advantage
    • INtrepreneurship NOT ENtrepreneurship
    • How to Focus on What Millennials Accomplish Not Where They Do It
    • Establishing KPI's = Retention and Growth
    • Setting and Communicating Goals
    • Lead Don't Manage
    • Identifying Turnover and Retention
    • Team Work Makes the Dream Work
    • Top Engagement Factors
    • Your Work Continues
    • Before You Go: Reminders
  • 3
    Resources
    • One on One Agenda
    • Training Program Book

What's included?

16 Videos   1 PDF    1 Download 1.5

Instructor

  • Samantha Cunningham Zawilinski

    Samantha Cunningham Zawilinski

    VP of Account Services

    Samantha is young, focused and the Vice President of Potratz guiding over $20 million annually at one of the Capital Region’s top consulting, digital advertising, website, video production, and sales technology companies. Samantha seeks out the hard data and uses that data to drive results. Her knowledge of business, consumer trends and advanced marketing technologies, combined with her ability to understand when, and where, continues to drive client success and actionable data that has landed her on stages speaking internationally.Samantha's views are brash, to the point, and based on Hard Facts. Samantha has a weekly show "Hard Facts" that can be found on www.ppadv.com, and iTunes.

What others have been saying about this course:

“My opinion has changed. I’m so glad I found this course- I never would’ve learned all that I did had it not been for Samantha and these lessons. I just wish there was a text version of the lessons to read and have on hand for later. My opinion on the Millennial workforce has changed and I now look forward to adjusting my company culture to attract them. ”

Allison SwiftAllison Swift

“ Glad I bought this To be honest I was skeptical about buying this. There are so many people saying they know their stuff. I watched a bunch of Hard Facts then made the plunge. They made me confident she knew what she was talking about. Glad I did. ”

Jim WeitzelJim Weitzel

“ Impacted My Business in a Good Way This course has been an amazing resource for myself and my employees - She packed a lot of facts and useful information about millennials. I feel like they don’t know how to come to work and work. I realize I was missing a big piece of the why. This little tweak has made a big impact on our success. ”

Alex CastilloAlex Castillo

“ Enjoyed this course The knowledge I gained from this course will help me going forward with my hiring process. I now have a better understanding of Millennials and what they want from a company. They don’t just have to impress us, we as business owners and a company have to impress them. The only thing I didn't enjoy about this course was how fast Samantha talked; it was hard to keep up sometimes. ”

Ryan WilliamsRyan Williams

Start attracting, engaging, growing, and retaining your millennial workforce.

With lessons such as Communicating the WHY, Lead Don’t Manage, and Top Engagement Factors you’ll learn how millennials think, what they value within the workplace, and how to attract and retain the millennial workforce.